Integrate 2016 – My take-aways

Last week I attended Integrate 2016 in London, the biggest Microsoft integration event this year, organized by BizTalk360. The outcome was almost 400 attendees, and there were sessions from the Microsoft Product Group, industry leaders and MVP’s.


The major take-away I have from the event, is that Microsoft now has a great vision on the future of integration, which I felt was missing the last couple of years. Now though, they recognize that even though the cloud is a great asset, on premise is not going away for a long time. Also Microsoft has now officially announced that their on-premise integration solution will be BizTalk, which has not been getting a lot of love lately.

1. Cloud and OnPremise

This means BizTalk will be getting adapters which will allow it to be easily integrated with the cloud, like Service Bus (which we already have) and Logic Apps, allowing it to consume Logic Apps and the cloud connectors.

2. BizTalk LogicApps Adapter

Also we will be getting connectors in Azure which will allow us to easily connect from Logic Apps to BizTalk, giving us a true solid hybrid experience.


Microsoft has a very wide offering with Azure, and now with BizTalk and Logic Apps in the center of their integration offering, things are really starting to get together. We can use BizTalk for our on-premise applications and Logic Apps for our cloud applications, but there is much more. For example, we can use Azure Functions to create small re-usable pieces, which we can use stand-alone, or from Logic Apps. The Service Bus stack can be used for our messaging needs or IoT scenarios. For exposing and managing our API’s, including those provided by Azure Functions and Logic Apps, we have API Management to our disposal. And there’s many more services we can use to build and complement on our scenarios.

4. Azure Complete Offering

As for our B2B and EAI, Microsoft will introduce a premium pack on Logic Apps called Enterprise Integration Pack, which will be able to handle your EDI requirements, including TPM etc.


As you can tell from my blog posts, I am a big IoT fan, and I really think this will be one of the major growth enablers for us integrators. It was good to see that a lot of sessions at Integrate 2016 were on this subject as well, including announcements from the Service Bus team. For example the Premium tier has been announced for Service Bus, which will allow larger messages, isolation and dedicated resources. Also we heard that both Service Bus and Event Hubs will be coming to on-premise with the Azure Stack. Looking at the numbers for the Service Bus stack just keeps amazing me.

5. Service Bus Numbers


Integrate 2016 was once again an amazing event for me, I had a lot of fun catching up with old friends, making new friends, hearing all this great new news, and seeing love Microsoft is once again showing for us integrators. For anyone working in the Microsoft integration space, I can only recommend attending these events as well.

For those who want to read some more recaps, here are some of my favorites.

Steef-Jan Wiggers
A solid vision for integration – Day 1 Integrate 2016

Kent Weare
Integrate 2016 – Day 1 Recap
Integrate 2016 Wrap-up

Gijs in ‘t Veld
Integrate 2016 – highlights from the Microsoft product team sessions

Rob Fox
Integrate 2016 – Day 1 Recap
Wrapping up Integrate 2016

Integrate 2016 – Day 1
Integrate 2016 – Day 2
Integrate 2016 – Day 3

INTEGRATE 2016 – A Recap of Day 1 & Announcements from the Product Group
Updates on Azure Service Bus – INTEGRATE 2016 Day 2

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